Marka imajının demografik faktörler çerçevesinde tüketici davranışları üzerindeki etkisi; THY-Anadolujet örneği
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2014
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Abstract
Marka imajının tüketici tercihleri üzerindeki etkisi, demografik faktörler çerçevesinde incelenmiştir.
The impact of brand image on consumer preferences, demographic factors were examined in the framework.
The impact of brand image on consumer preferences, demographic factors were examined in the framework.
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İşletme, Demografi, Demografik özellikler, Marka, Business Administration, Demography, Marka imajı, Demographic characteristics, Brand, Tüketici davranışı, Brand image, Tüketici tercihleri, Consumer behavior, Consumer preferences, Tüketiciler, Consumers
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161