THE IMPORTANCE OF HEALTH TOURISM IN NATIONAL ECONOMIES AND MARKETING STRATEGIES APPLIED IN THE GLOBAL COMPETITIVE ENVIRONMENT (A Case from Turkey)

Abstract

In today's world, tourism issue has been dealt with in another way, totally different from classic tourism. The countries which are able to constitude variour types of alternative tourism, pioneer the others and multiplying their profit share, they have considerable advantages in payment balances. One of the tourism types thought under the range of variation in tourism is health tourism. In order to have tourism in every season throughout the year. When said health tourism, the first thing to remember is thermal sources. In addition to this, some well-developed and well-equipped hospitals have been making big organizations to get patients to treat and earning dollar based Money in medical tourism. In both activities related to health tourism means have been used. Moreover, after their treatments, their some motives like shopping, entertaining, sightseeing, come out and this creates a large amount of increase in tourism income because of their stay for longer periods Under these circumtances, it is essential to think these two topics together and to evaluate the existing possibilities in terms of quality and quantity and it is also a must to renovate environment and organization. This study aimed to diagnose the problems of related medical sector and in order to give advices to them to solve their problems.