Ozcelik, GayeFindikli, Mine Afacan2024-05-252024-05-252014211877-042810.1016/j.sbspro.2014.09.127https://doi.org/10.1016/j.sbspro.2014.09.127https://hdl.handle.net/20.500.14517/695ÖZÇELİK, GAYE/0000-0002-7130-8534; AFACAN FINDIKLI, MINE M./0000-0003-1021-6641This study is an effort to examine an association between Internal Branding (IB) and Organizational Citizenship Behavior (OCB) with the mediator role of a Person-Organization fit (P-O fit). The main goal is to integrate internal branding and organizational citizenship behavior and reveal the potential relationships between the two constructs. A survey questionnaire form was used to collect data and 349 employees, who currently work in an organization, participated in the study. The findings showed that there is a significant association between internal branding and organizational citizenship behavior. On the other hand, it was found that person-organization fit does not mediate the relationship between internal branding and citizenship behaviour. (C) 2014 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/).eninfo:eu-repo/semantics/openAccessInternal branding (IB)Person-Organization Fit (P-O Fit)Organizational citizenship behavior (OCB)TurkeyConference Object15011201128WOS:000346089700121