Okatan,K.2024-05-252024-05-252020978-179982568-5978-179982566-110.4018/978-1-7998-2566-1.ch0132-s2.0-85136611973https://doi.org/10.4018/978-1-7998-2566-1.ch013https://hdl.handle.net/20.500.14517/2463All these types of analytics have been answering business questions for a long time about the principal methods of investigating data warehouses. Especially data mining and business intelligence systems support decision makers to reach the information they want. Many existing systems are trying to keep up with a phenomenon that has changed the rules of the game in recent years. This is undoubtedly the undeniable attraction of 'big data'. In particular, the issue of evaluating the big data generated especially by social media is among the most up-to-date issues of business analytics, and this issue demonstrates the importance of integrating machine learning into business analytics. This section introduces the prominent machine learning algorithms that are increasingly used for business analytics and emphasizes their application areas. © 2022, IGI Global.eninfo:eu-repo/semantics/closedAccess[No Keyword Available]Book Part2322560