Edin Güçlü SÖZERİşletme / Business Administration2024-05-252024-05-25201902147-80822651-539310.14514/BYK.m.26515393.2019.7/2.239-265https://doi.org/10.14514/BYK.m.26515393.2019.7/2.239-265https://search.trdizin.gov.tr/tr/yayin/detay/354792/determinants-and-outcomes-of-mobile-app-usage-intention-of-gen-z-a-cross-category-assessmenthttps://hdl.handle.net/20.500.14517/1814The objective of this study is to identify the determinants such as usefulness and ease of use aswell as the behavioral outcomes of mobile app usage intention among Generation Z consumers.Three mobile app categories, entertainment, communication and networking, are included in thestudy. The results of the study confirmed that perceived ease of use plays an important role indetermining the intention to use the app while perceived privacy, perceived security, perceiveddesign and perceived compatibility are the factors which shape both perceived ease of use andusefulness depending on the mobile app category. Higher usage intention is found to be effectivein generating willingness to pay in all mobile app categories. In contrast to the entertainmentcategory, increasing usage intention is also found to lead increasing intention to engage into theWoM activity in communication and networking categories. Based on these findings, somepractical implications are provided.eninfo:eu-repo/semantics/openAccessArticle72239265354792