Yamamoto, Gonca Telli2026-04-212026-04-2120099781605669175978160566916810.4018/9781605669168.ch0032-s2.0-105011910553https://hdl.handle.net/123456789/9063https://doi.org/10.4018/9781605669168.ch003eninfo:eu-repo/semantics/closedAccessMobile MarketingBook Part