Yamamoto, G.T.2025-08-152025-08-1520099781605669175978160566916810.4018/978-1-60566-916-8.ch0042-s2.0-105011902600https://doi.org/10.4018/978-1-60566-916-8.ch004https://hdl.handle.net/20.500.14517/8233Business types seen in e-commerce such as: e-shopping, e-store, e-tailing, e-auctioning, e-banking, e-trading, e-entertaining, e-learning, e-realtor, e-gambling, e-directory, e-news, e-zine, e-advertising, and e-logistics are now transforming into m-shopping, m-store, m-tailing, m-auctioning, m-banking, mtrading, m-entertaining, m-learning, m-realtor, m-gambling, m-directory, m-news, m-zine, m-advertising, and m-logistics. © 2010 by IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessMobile Marketing PracticesBook PartN/AN/A6883