Mobilized Marketing and the Consumer: Technological Developments and Challenges

Yamamoto, Gonca Telli2026-04-212026-04-2120099781605669175978160566916810.4018/97816056691682-s2.0-105011912037https://hdl.handle.net/123456789/9066https://doi.org/10.4018/9781605669168eninfo:eu-repo/semantics/closedAccessMobilized Marketing and the Consumer: Technological Developments and ChallengesBook