Yamamoto, Gonca Telli2024-05-252024-05-2520129781466615991978146661598410.4018/978-1-4666-1598-4.ch0022-s2.0-105013930308https://doi.org/10.4018/978-1-4666-1598-4.ch002eninfo:eu-repo/semantics/closedAccessMarketingMobile-MarketingMobile CommerceMobile Marketing PracticesBook PartN/AN/AI1630WOS:0004194564000030