Yamamoto, Gonca Telli2024-05-252024-05-25201209781466615991978146661598410.4018/978-1-4666-1598-4.ch002https://doi.org/10.4018/978-1-4666-1598-4.ch002https://hdl.handle.net/20.500.14517/616[No Abstract Available]eninfo:eu-repo/semantics/closedAccess[No Keyword Available]Mobile Marketing PracticesBook Part1630WOS:000419456400003