Browsing by Author "Asif,L."

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Citation Count: 0
CSR for sustainable development: Unserved population and under-developed region
(IGI Global, 2024) Raza,A.; Memon,A.R.; Asif,L.; Shaikh,E.; Pergen,N.
This research examined how CSR has helped businesses cope with rising populations, higher industrial needs, and recent global crises. The research uses a mixed methodology of qualitative and quantitative techniques. The research analyzes how corporate social responsibility (CSR) activities relate to financial outcomes using both theoretical frameworks and actual evidence. The strength of CSR funds compared to more conventional funds can be gauged by looking at how they fare in the financial markets. Most research finds a beneficial relationship between corporate social responsibility and financial performance. In particular, CSR funds provide a more stable alternative to conventional funds by providing more excellent protection against losses during times of crisis. The findings imply that integrating CSR into business models boosts overall performance and resilience, bearing implications for corporate strategy and investment decisions, especially during economic instability. © 2024, IGI Global. All rights reserved.
Citation Count: 0
Tourism social entrepreneurship and roles in activating SDGs
(IGI Global, 2023) Raza,A.; Asif,L.; Shaikh,E.; Alhanhanah,W.M.
Sustainable development along with social entrepreneurship is providing a new approach to the tour- ism industry. Tourism social entrepreneurship is all about how to take beneficial steps that reduce the negative effects in the tourism industry. It is the responsibility of the entrepreneurs to actively play their role in maintaining sustainability and taking advanced, innovative, and bold steps. It depends upon them how they fulfill the current needs without sacrificing future needs, as this is a key concept of sustainable development goals. Corporate socially responsible firms are sustainable firms. Those industries which are not applying these strategies are now suffering because there is a limited understanding of the fusion of SDGs and tourism social entrepreneurship. How do they apply the SDGs strategies as a part of their strategic planning industry? This chapter contributes to the emerging role of tourism social entrepreneurs and also tells how they achieve sustainability with a combination of 17 strategies and fusions of SDGs. © 2023, IGI Global. All rights reserved.