Browsing by Author "Tinaz, Cem"

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Citation Count: 13
Driving first-time and repeat spectators to a motor sport event
(Emerald Group Publishing Ltd, 2014) Del Chiappa, Giacomo; Tinaz, Cem; Turco, Douglas Michele
Purpose - This paper aims to examine the differences in expenditure and satisfaction level between first-time and repeat spectators to a motor sport event, as well as differences in their intention to return and to recommend the host destination. Design/methodology/approach - A structured questionnaire was developed and data were collected on-site during the 2012 Federation Internationale de l'Automobile (FIA) World Rally Championship (WRC) in Sardinia via 210 interviews. A series of descriptive analysis, independent t-tests, chi-square tests and regression analysis were run for the purposes of the study. Findings - Findings showed first-timers spend more and are more satisfied than repeaters, even if no significant differences were reported. Repeaters reported to be more willing to return and to recommend, with significant differences, only in the intention to return. Research limitations/implications - The study is based on a convenience sample of a relatively small size, and it might be influenced by the idiosyncratic characteristics of the location. Further, it does not consider the mediating effect that the budget of spectators and their travel/event career ladder can exert over their behaviour. Practical implications - Destination marketers and event organizers need to run their marketing operations to renew their customer mix and/or to increase the standard level of quality to be delivered to repeaters. Further, their marketing and communication strategy should be personalized, and incentives should be given to encourage both groups to purchase multiple products simultaneously. Originality/value - The paper adds to the growing, and often still inconsistent, research aiming to compare first-timers' and repeat visitors' behaviours by offering insights from the context of motor sport events, where no published paper exist so far.
Citation Count: 10
Sport policy in Turkey
(Routledge Journals, Taylor & Francis Ltd, 2014) Tinaz, Cem; Turco, Douglas Michele; Salisbury, Paul
This paper reviews former and current sport policies in Turkey, focusing specifically on the historical development of sport administrative bodies in Turkey, national government's administrative system for implementing sport policy, and the intersection of sport policy with relevant government policies. Secondary resources and personal communications with current and former high-ranking Turkish sports administrators formed the bases for the paper. Sport in Turkey is managed, administered and financed mostly by the central government. The General Directorate of Sports is the governmental institution that manages, administers and finances sport under the control of the Ministry of Youth and Sports. Sport policy in Turkey is characterized as emerging rather than established. Implications of Turkey's recent bids to host the Olympic Games and social-political changes on sport policy are discussed.