Browsing by Author "Yamamoto, G.T."

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Information Age
(IGI Global, 2009) Yamamoto, G.T.
In this section, the processes leading to the information age and mobile technology are examined. The affects of certain inventions are discussed through having a look at the period which began when human kind gained the ability to direct energy with the invention of fire, and continued with the construction of simple machinery, and then reaching the Industrial Revolution with the influence of the modern scientific approach. Here, the appearance of technological development and technique in order to provide ease for people are being inspected. In the development and advancement of the human being, it is suggested that the work that initially required raw power, was transferred to simple machinery, and then to normal machinery. Many technological innovations with many contributions to living are taken into account from fairy tales to films made through the use of virtual means as the products of the creative mind related with the passion of invention. Passage to the Industrial Revolution has been triggered with the appearance of the required ideas for the invention of the work performer and caller forces or intelligent machines. © 2010 by IGI Global. All rights reserved.
Mobile Affected Socialization
(IGI Global, 2009) Yamamoto, G.T.
While mobile intrusion comes to life insidiously, it has been affecting our lives in many different ways. At first Social networking and some implementations such as mobile dating comes to mind. On the other hand, mobile literacy and educational implementations are evolving and spreading rapidly with the facilities of mobile systems. Having turned into one of the most important elements that trigger and develop the Social genes in the twentieth century, communication technology is also drawing the attention with its impacts that direct Socialization. Internet and cyberspaces which are used in mobile communication create communication organs with their multi but non-conflicting features for person to person connections, where individuals focus on a unity through the utilization of different modes to connect (Urry, 2002). This environment is suitable to create virtual Societies where many people join with various reasons and they should also be considered in terms of marketing. The inclusion of people on the Internet as Social actors evokes gathering metaphor on the background. General behaviors of any kind of gathering such as chatting, discussing, challenging and keeping secrets are also seen on this platform (Sproull & Faraj, 1997). Chat rooms, organized clubs, facebook type of websites, and virtual games are places where people spend time or perform communication-based activities. © 2010 by IGI Global. All rights reserved.
Mobile Communication
(IGI Global, 2009) Yamamoto, G.T.
The dictionary definition of mobile is capable of moving or being moved, movable (http://www.merriamwebster. com/dictionary/mobile). Mobile technology considers the portable, movable and usable movement devices and the systems that operate such devices. Therefore, mobile technology has a tremendously wide scope with the services it presents, the installation systems and the devices used on such systems. The developments in this technology come out in dizzying speed. The realized innovations offer people the means of life that gradually mobilize and merge into very different options. In this section, first the definition of mobile communication is examined in detail and the issues and characteristics regarding how it became involved in life and popularized are discussed. Special care is shown for systems such as the wireless internet and GPS-Galileo which support mobile communication. Their features and the means provided by these systems are explained. The technological developments in mobile communication began from 0G with the establishment of communication satellites, mobile phones and radio connections, and with the formation of global telephone networks and wideband areas, and they are now detailed up to 4G, which is to take place in our lives in the future. At this stage, especially the 2.5G system used in our present time technology and also Bluetooth, ultra wide band, ad hoc wireless systems that have been developed in transition to 3G are also interrelated. Besides, the mobile phone is the most commonly used device of mobile communication and its features are also discussed. Finally, the development of mobile communication with user dimensions is evaluated and its various functions added compared to other means of communication are discussed. © 2010 by IGI Global. All rights reserved.
Mobile Customer
(IGI Global, 2009) Yamamoto, G.T.
Organizations and people, whenever they need to, aim to fulfill their requirements with suitable products and services. The suppliers of these requirements perform a certain marketing process until the requirement is fulfilled. In this process, first the attributes of the product or service are determined. Various studies are made during the identification of these attributes. These studies are evaluated from the customer’s perspective for conformity to taste, functionality, suitability to place and culture, convenience for budget and time. The purchasing process is concluded upon the final decision of the people or organizations that see the suitability of the product to fulfill their requirements. In this context, the mobile customer tries to cover his or her requirements with the knowledge based on information obtained from the virtual environment, and reaches facts via virtual data, and the customer creates a new structure with different features. This section aims to detail the changing customer structure, the individualization and the experienced changes and considers the transformation of individuals into mobile customers. Generations who depended on products of high-technology development, which show themselves with different aspects, have also brought differences to marketing. They have both changed the production and service approach, and began to benefit from different types of products and services. In addition to other environmental conditions that affect life, human generations who change due to the effects of the means of the age should also be examined in this context. © 2010 by IGI Global. All rights reserved.
Mobile Distribution, Procurement & Sales
(IGI Global, 2009) Yamamoto, G.T.
Distribution, procurement and sales are powerful tools for businesses to obtain a sustainable competitive advantage. Distribution can help companies find some solutions for many challenges in producing better or cheaper products and reaching customers in highly competitive environments (Heidelberger, 2009). Almost all buying decisions include factors such as delivery and handling, marginal benefit, and price fluctuations. Combining existing product, price and brand advantages with investment in channel programs and technology is a proven strategy for establishing success with distribution. Mobile procurement has gradually become more and more important in our era. This also brings entrepreneurs new opportunities to reach customers especially in banking and press businesses but these sectors should not be forgotten that these are the easiest sectors to apply this kind of distribution. These sectors’ implementations mostly depend on communications; on the other hand, this doesn’t mean that other sectors could not employ these systems. Notably, the retail sector should be considered with all its distinctions. On the other hand, mobile sales systems are also very promising. However, currently mobile distribution is explained in two distinctive aspects. One of them is based on the distribution of products and services side and the other one is distribution of the contents side which is very frequently used in Bluetooth and LBS systems in mobile marketing. In this chapter, mobile distribution and sales are generally examined. LBS applications and Bluetooth marketing are taken in to account as their content delivery convenience and disparity. © 2010 by IGI Global. All rights reserved.
Mobile Marketing
(IGI Global, 2009) Yamamoto, G.T.
This section overviews marketing and the impacts of technology on marketing, and presents the current situation where certain traditional rules of marketing are not valid anymore and certain new efforts are required. Also the mechanism of exploration is taken into consideration before going into the details of mobile marketing. Mobile marketing is discussed with its narrow and wide meanings. © 2010 by IGI Global. All rights reserved.
Mobile Marketing Practices
(IGI Global, 2009) Yamamoto, G.T.
Business types seen in e-commerce such as: e-shopping, e-store, e-tailing, e-auctioning, e-banking, e-trading, e-entertaining, e-learning, e-realtor, e-gambling, e-directory, e-news, e-zine, e-advertising, and e-logistics are now transforming into m-shopping, m-store, m-tailing, m-auctioning, m-banking, mtrading, m-entertaining, m-learning, m-realtor, m-gambling, m-directory, m-news, m-zine, m-advertising, and m-logistics. © 2010 by IGI Global. All rights reserved.
Mobile Promotion
(IGI Global, 2009) Yamamoto, G.T.
Promotions are various activities which are realized in order to create and maintain demand for products or services. Promotions are created to reach customers and to gain some profit from them. Therefore, these activities are very important for marketers. In mobile marketing, mobile promotions mean that the companies’ promotional activities are done with mobile devices. Mobile promotion can also be defined as the conduct of promotion activities via mobile instruments. In its most common sense, mobile promotion considered as the promotional method for the customer in an appropriate and permitted manner by benefitting from a live media via mobile devices such as PDA. In this chapter, mobile promotions are evaluated. Mobile advertising and consumer reaching technologies such as SMS and MMS are discussed in detail. Types and the user profile are also examined and some current activities are stated. One-to-one communication and sales promotions such as coupons and other motivational material are broadly composed in this chapter. © 2010 by IGI Global. All rights reserved.
Mobilized Marketing and the Consumer: Technological Developments and Challenges
(IGI Global, 2009) Yamamoto, G.T.
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies. © 2010 by IGI Global. All rights reserved.
Mobilizing World
(IGI Global, 2009) Yamamoto, G.T.
The human being benefits from his or her ability to communicate and turn knowledge into action in order to sustain its ability to survive on this planet, the earth. As a result of the fast life conditions imposed on humanity, point-to-point relationships have begun to be established in a faster way and the idea to use technology to acquire and share knowledge has become widespread. Doing the right thing leads to improving and advancing the standard of life. The products of the mind can now be produced easier than ever by scope of technology. Intercommunication between people begins with talking; humans first talk and then express his or her emotions and opinions. Mobile telephone is the name of the latest technology which creates a worldwide area to talk in. One can easily notice how much the sector and its applications have developed only by looking at the first mobile phone which was launched in the world. Motorola Dyna TAC 8000x is one of these telephones. Its dimensions are 13x1.75x3.5. This is a brick-size device and you had to pay US $3,995 to own it in 1983. In return, what you would get was just a telephone which provides just voice communication and which could be used while moving. This affected concurrently users, families, types of entertainment even health issues and payments. The positive and negative effects have appeared in the evolutionary stage. Like the virtual environment (Han, Kim & Lee, 2005), the mobile environment which is used in order to cover customers’ needs for communication, information and entertainment is related to marketing with its different spirals and own sanctions. In this chapter we would like to give short notices for future researchers about the present conditions of major important topics and some new trends of these subjects. © 2010 by IGI Global. All rights reserved.
Preface
(IGI Global, 2009) Yamamoto, G.T.
Problems
(IGI Global, 2009) Yamamoto, G.T.
In their Works titled “High Tech/High Touch: Technology and Our Accelerated Search for Meaning” (2001), Naisbitt, Naisbitt and Philips express that technology should be questioned due to its aggressive and brutal speed and that cultural desensitization cannot be prevented, and that it would cause certain Social conflicts. Besides, they also draw the attention to the importance of balance in human-technology relationships, and to the issue of balancing material miracles with the spiritual demands of man while creating technology. It is highlighted that due to the continuous tracing caused by technology, both technological immoralities and related personal concerns will continuously increase and spread along Society. With respect to health, high speed technology can cause to extreme stress and tiredness and other problems as its coercive effects may increase because technology proposes eternal series of formations and continuously pushes the limits of mind. © 2010 by IGI Global. All rights reserved.