DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT

dc.contributor.authorEdin Güçlü SÖZER
dc.contributor.authorSözer, Edin Güçlü
dc.contributor.otherİşletme / Business Administration
dc.date.accessioned2024-05-25T12:19:33Z
dc.date.available2024-05-25T12:19:33Z
dc.date.issued2019
dc.departmentOkan Universityen_US
dc.department-tempİstanbul Okan Üniversitesi, İşletme ve İdari Bilimler Fakültesi, İstanbul, Türkiyeen_US
dc.description.abstractThe objective of this study is to identify the determinants such as usefulness and ease of use aswell as the behavioral outcomes of mobile app usage intention among Generation Z consumers.Three mobile app categories, entertainment, communication and networking, are included in thestudy. The results of the study confirmed that perceived ease of use plays an important role indetermining the intention to use the app while perceived privacy, perceived security, perceiveddesign and perceived compatibility are the factors which shape both perceived ease of use andusefulness depending on the mobile app category. Higher usage intention is found to be effectivein generating willingness to pay in all mobile app categories. In contrast to the entertainmentcategory, increasing usage intention is also found to lead increasing intention to engage into theWoM activity in communication and networking categories. Based on these findings, somepractical implications are provided.en_US
dc.identifier.citation0
dc.identifier.doi10.14514/BYK.m.26515393.2019.7/2.239-265
dc.identifier.endpage265en_US
dc.identifier.issn2147-8082
dc.identifier.issn2651-5393
dc.identifier.issue2en_US
dc.identifier.startpage239en_US
dc.identifier.trdizinid354792
dc.identifier.urihttps://doi.org/10.14514/BYK.m.26515393.2019.7/2.239-265
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/354792/determinants-and-outcomes-of-mobile-app-usage-intention-of-gen-z-a-cross-category-assessment
dc.identifier.urihttps://hdl.handle.net/20.500.14517/1814
dc.identifier.volume7en_US
dc.institutionauthorSözer, Edin Güçlü
dc.institutionauthorEdin Güçlü SÖZER
dc.language.isoen
dc.relation.ispartofBeykoz Akademi Dergisien_US
dc.relation.publicationcategoryDiğeren_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleDETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENTen_US
dc.typeArticleen_US
dspace.entity.typePublication
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relation.isAuthorOfPublication.latestForDiscovery422fbf53-cec0-41e3-92ed-cc6794ef444c
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