Preface
| dc.authorscopusid | 24823685700 | |
| dc.contributor.author | Yamamoto, G.T. | |
| dc.date.accessioned | 2025-08-15T19:24:33Z | |
| dc.date.available | 2025-08-15T19:24:33Z | |
| dc.date.issued | 2009 | |
| dc.department | Okan University | en_US |
| dc.department-temp | [Yamamoto G.T.] Okan University, Turkey | en_US |
| dc.identifier.doi | 10.4018/978-1-60566-916-8 | |
| dc.identifier.endpage | xiii | en_US |
| dc.identifier.isbn | 9781605669175 | |
| dc.identifier.isbn | 9781605669168 | |
| dc.identifier.scopus | 2-s2.0-105011916966 | |
| dc.identifier.scopusquality | N/A | |
| dc.identifier.startpage | viii | en_US |
| dc.identifier.uri | https://www.doi.org/10.4018/978-1-60566-916-8 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14517/8265 | |
| dc.identifier.wosquality | N/A | |
| dc.institutionauthor | Yamamoto, G.T. | |
| dc.language.iso | en | en_US |
| dc.publisher | IGI Global | en_US |
| dc.relation.ispartof | Mobilized Marketing and the Consumer: Technological Developments and Challenges | en_US |
| dc.relation.publicationcategory | Diğer | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Preface | en_US |
| dc.type | Editorial | en_US |