The effects of customer and entrepreneurial orientations on individual service performance in banking sector

dc.authorid ACAR, A.Zafer/0000-0003-4538-4944
dc.authorwosid ACAR, A.Zafer/H-9877-2012
dc.authorwosid zehir, cemal/AAA-5401-2021
dc.authorwosid Zehir, Cemal/G-3119-2013
dc.contributor.author Acar, A. Zafer
dc.contributor.author Zehir, Cemal
dc.contributor.author Ozgenel, Nurhan
dc.contributor.author Ozsahin, Mehtap
dc.date.accessioned 2024-05-25T11:24:14Z
dc.date.available 2024-05-25T11:24:14Z
dc.date.issued 2013
dc.department Okan University en_US
dc.department-temp [Acar, A. Zafer] Okan Univ, TR-34959 Istanbul, Turkey; [Zehir, Cemal] Yildiz Tech Univ, TR-34220 Istanbul, Turkey; [Ozgenel, Nurhan; Ozsahin, Mehtap] Gebze Inst Technol, TR-41400 Kocaeli, Turkey en_US
dc.description ACAR, A.Zafer/0000-0003-4538-4944; en_US
dc.description.abstract In recent years, there has been an increasing interest in the strategic management process which aims to achieve the performance outcomes that allow firms, including banks, to be competitive over time. This new concept requires new strategic alternatives for the companies. Today, banks need more flexible and faster organization structures to respond effectively to the customers' growing various types needs in the dynamic markets. Thus, banks use more strategic alternative tools to increase their firm performance through their employees. These tools include some strategic orientations as customer and entrepreneurship orientations. In this framework, this paper aims to examine the impact of customer orientation and entrepreneurial orientation, at the level of frontline employees in banks, on individual service performance. To reach this aim a questionnaire survey is performed. The response of 346 frontline employees in banks provides the database that was analyzed using SPSS 15 program. en_US
dc.identifier.citationcount 14
dc.identifier.doi 10.1016/j.sbspro.2013.10.522
dc.identifier.endpage 535 en_US
dc.identifier.issn 1877-0428
dc.identifier.startpage 526 en_US
dc.identifier.uri https://doi.org/10.1016/j.sbspro.2013.10.522
dc.identifier.uri https://hdl.handle.net/20.500.14517/792
dc.identifier.volume 99 en_US
dc.identifier.wos WOS:000346088300058
dc.language.iso en
dc.publisher Elsevier Science Bv en_US
dc.relation.ispartof 9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA en_US
dc.relation.ispartofseries Procedia Social and Behavioral Sciences
dc.relation.publicationcategory Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.subject Customer orientation en_US
dc.subject Entrepreneurship orientation en_US
dc.subject Individual service performance en_US
dc.subject Financial firms en_US
dc.title The effects of customer and entrepreneurial orientations on individual service performance in banking sector en_US
dc.type Conference Object en_US
dc.wos.citedbyCount 9

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