Saka, Lütfi

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Lütfi, Saka
SAKA Lütfi
Lütfi Saka
Saka, L.
Lütfi SAKA
Saka Lütfi
SAKA Lutfi
Saka, Lutfi
Saka, Lütfi
Saka Lutfi
L., Saka
Lutfi Saka
Lutfi SAKA
Job Title
Dr.Öğr.Üyesi
Email Address
lutfi.saka@okan.edu.tr
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Scholarly Output

3

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0

Citation Count

1

Supervised Theses

1

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2014 - 20193
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  • Thumbnail Image
    Master Thesis
    Dijital pazarlamanın tarihsel gelişimi, kullanım alanları ve sosyal medya üzerindeki kullanım şekli ile etkisi
    (2019) Ertürk, Emre; Saka, Lütfi; İşletme / Business Administration
    Dijital dünyada sosyal medya kavramı hayatımıza girdiğinden beri, bir çok kişi kendine bir farklı bir alan oluşturdu. Gün geçtikçe gelişen dijital dünya ve bununla birlikte gelişen sosyal medya hayatımızda büyük bir yer kaplamaya başladı. Artık bir çok pazarlama stratejileri dijital olarak yapılmakta ve en çok sosyal medya kullanılmakta. Artık TV ve radyo üzerinden ulaşması zor insan sayısına sosyal medya üzerinden rahatlıkla ulaşılabilmekte. Sosyal medyanın bugünkü halini almasında Facebook ve Myspace çok önemli bir rol oynamakta. Teknolojinin gelişmesi ve interneti kullanımının git gide yaygınlaşması işletmelerin hedef kitle olarak belirlediği müşterilerine dijital medya gibi yeni alanlardan ulaşmasını sağlamakta. İnsanlar dijital pazarlamanın kullanımının yaygınlaşması ile beraber dijital pazarlama firmalar için oldukça önemli bir araç haline geldi firmalar dijital pazarlamanın katkısıyla müşterilere yer zaman, her hangi bir yerde ulaşabilir durumadır. Bu çalışmada öncelikli olarak dijital pazarlamanın tarihteki gelişimini ve dijital pazarlamanın artık günümüzde ne kadar çok öneme sahip olduğunu ve sosyal medyanın hayatımızı girişini ve sosyal medya ile birlikte internet kullanımı sıklığına dair alışkanlıklar ve sosyal medyanın katkısı ile sosyal medya ile online alışverişe karşı tutum arasındaki ilişki yani, internet üzerinden alışveriş alışkanlıklarına dair oluşan anket ve bunun üzerinden çıkan sonuçları göreceksiniz. Anahtar Kelimeler; Dijital Pazarlama, Sosyal Medya, E-Ticaret
  • Thumbnail Image
    Conference Object
    Citation Count: 1
    COMPETITIVE STRATEGY IN MARKETING
    (Pressacademia, 2015) Saka, Lutfi; İşletme / Business Administration
    Key factors in all business are not only to maximize profit in the short term but also It should be created with a successful strategy to provide market recovery. The main topic of this article is to clarify why the market organization gains this important goal. Companies should compete each other to win. They have to effort in order to be the best disciplined market. In other words, they have purposes in terms of having a word about customers and companies' lives and having a leadership role in market chosen and business areas to compete. Competitive pressures are forcing companies increasingly high cost efficiency to accelerate the product development process of continuously developing and monitoring the production process for the win. Companies can take advantage of the rapid progress in information technology and telecommunications fields to create a knowledge economy. Comparing economy to industrial revolution, economy fields have more comprehensive information process and it is benefiting from this advantages. Structures of the organization, replacement of the avoiding the significant reduction in the size of headquarters and in order to recover from the centralization the authority within the hierarchical system are the progress made in this information process. No longer, the companies must promote for needed the information for the decision-making processes to accelerate and to carry out up to lower levels within the company. Because, this motivates to the employees for their reactionary through "aggressive dynamic faster to the act" is authorized to have courage of a personality by taking the risk. At the same time, this causes to the flattening their organizational structures by destroying middle managers their organizational structures.
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    Conference Object
    Citation Count: 0
    THE STRATEGIES OF MUNICIPALITIES ABOUT USAGE OF RENEWABLE ENERGY RESOURCES IN TURKEY
    (Stef92 Technology Ltd, 2014) Ulusoy, Isilay; Saka, Lutfi; Bostanci, Seda H.; İşletme / Business Administration
    Air pollution and climate change arising from the use of fossil energy resources has historically been reducing the quality of human life drastically. Nevertheless the decline in reserves of these resources has led to an increased interest into new and renewable energy systems. Renewable energy sources such as solar, wind and biomass have started playing a major role in meeting energy needs increasingly in developing countries. Municipalities can be perceived as solution areas for different urban, environmental, and social problems. Analysing the overall structure the environment-related projects led by municipalities is now taking place as a result of collaborated studies across multiple departments. Development of renewable energy sources and other work done on the environment are produced with the cooperation of the City Council, Municipal Volunteers, Construction Department and the Directorate of Environment. Therefore, various strategic actors take place in the studies about renewable energy resources. In this study, approaches on renewable energy in Turkey are determined by analysing some of the examples from these projects.