E-commerce entrepreneurship and e-marketing in leather industry

Abstract

This study tries to outline the benefits that can be provided by modern information technologies through the employment of electronic commerce methods to accelerate the development of Turkish Leather industry from the perspective of complying with the developing information society mainly for the development of marketing strategies and to bring the industry to the place it deserves in the overall world. The study further considers drawing an e-marketing road map in future plans.; Leather industry is influenced by the economic crisis in the world as much as and even more than other industries as it is a labor-intensive industry which produces high value added products by using bovine and ovine hide and skin as the raw material input. Consequently, the leather industry reached another milestone together with the latest crisis that affected the entire world. Especially the countries that experience the distress of being depended to a single market such as Turkey endeavor for opening to more dynamic markets and also for increasing their production and promotion activities in the targeted markets. They have begun to attach more importance to branding and promotion issues. It is a fact that the efforts realized in this regard are mostly towards catching up with innovations and cutting edge technologies and in this context, e-commerce entrepreneurship is dwelled upon.; The issues such as the transformation of the leather businesses to automation during the production process, and migration of certain company and product promotions to internet via computers also pave the way for e-commerce ventures. Besides, leather industry cannot be considered as isolated from the development of the information technologies industry which rapidly continues its growth. Moreover, as e-commerce gradually evolves into a more influential form both for domestic and global markets from the outlook of both supply and sales, one would clearly understand that the leather industry should very urgently take actions in this regard.