The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-Organization Fit
| dc.authorid | ÖZÇELİK, GAYE/0000-0002-7130-8534 | |
| dc.authorid | AFACAN FINDIKLI, MINE M./0000-0003-1021-6641 | |
| dc.authorwosid | ÖZÇELİK, GAYE/U-9106-2018 | |
| dc.authorwosid | AFACAN FINDIKLI, MINE M./ABB-5962-2020 | |
| dc.contributor.author | Ozcelik, Gaye | |
| dc.contributor.author | Findikli, Mine Afacan | |
| dc.date.accessioned | 2024-05-25T11:23:10Z | |
| dc.date.available | 2024-05-25T11:23:10Z | |
| dc.date.issued | 2014 | |
| dc.department | Okan University | en_US |
| dc.department-temp | [Ozcelik, Gaye] Okan Univ, TR-34722 Istanbul, Turkey; [Findikli, Mine Afacan] Istanbul Gelisim Univ, Istanbul, Turkey | en_US |
| dc.description | ÖZÇELİK, GAYE/0000-0002-7130-8534; AFACAN FINDIKLI, MINE M./0000-0003-1021-6641 | en_US |
| dc.description.abstract | This study is an effort to examine an association between Internal Branding (IB) and Organizational Citizenship Behavior (OCB) with the mediator role of a Person-Organization fit (P-O fit). The main goal is to integrate internal branding and organizational citizenship behavior and reveal the potential relationships between the two constructs. A survey questionnaire form was used to collect data and 349 employees, who currently work in an organization, participated in the study. The findings showed that there is a significant association between internal branding and organizational citizenship behavior. On the other hand, it was found that person-organization fit does not mediate the relationship between internal branding and citizenship behaviour. (C) 2014 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). | en_US |
| dc.identifier.citationcount | 21 | |
| dc.identifier.doi | 10.1016/j.sbspro.2014.09.127 | |
| dc.identifier.endpage | 1128 | en_US |
| dc.identifier.issn | 1877-0428 | |
| dc.identifier.startpage | 1120 | en_US |
| dc.identifier.uri | https://doi.org/10.1016/j.sbspro.2014.09.127 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14517/695 | |
| dc.identifier.volume | 150 | en_US |
| dc.identifier.wos | WOS:000346089700121 | |
| dc.language.iso | en | |
| dc.publisher | Elsevier Science Bv | en_US |
| dc.relation.ispartof | 10th International Strategic Management Conference -- JUN 19-21, 2014 -- Rome, ITALY | en_US |
| dc.relation.ispartofseries | Procedia Social and Behavioral Sciences | |
| dc.relation.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Internal branding (IB) | en_US |
| dc.subject | Person-Organization Fit (P-O Fit) | en_US |
| dc.subject | Organizational citizenship behavior (OCB) | en_US |
| dc.subject | Turkey | en_US |
| dc.title | The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-Organization Fit | en_US |
| dc.type | Conference Object | en_US |
| dc.wos.citedbyCount | 20 |