Competition between Full Service Network Carriers and Low Cost Carriers in Turkish Airline Market

Abstract

Today competitiveness among airline market companies getting increased. Companies pursue different strategies in order to cope with this intensive competition. Many of them adapt well-known business strategies: cost leadership, differentiation focused low-cost and differentiation into their business strategies. In airline market, especially Low-Cost Carriers (LCC) getting a strong challenge for traditional Full Service Network Carriers (FSNC) in competition. This paper provides a competition assessment of the Turkey domestic airline industry. According to this purpose we analyzed competition in Turkish air transport market between FSNC and LCC. In it we reach conclusions about the sector's performance and the level of competition, identify impediments to competition that policymakers can address and remove, and make specific competition policy recommendations to improve competition in the sector. (C) 2015 The Authors. Published by Elsevier Ltd.