ATTITUDES OF STUDENTS TOWARD COUNTRY-OF-ORIGIN AND AUTO BRAND IMAGES

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dc.contributor.author Aydin, K.
dc.contributor.author Say, A. T.
dc.contributor.author Ustaahmetoglu, E.
dc.contributor.author Yamamoto, G. T.
dc.date.accessioned 2024-10-15T20:19:30Z
dc.date.available 2024-10-15T20:19:30Z
dc.date.issued 2007
dc.department Okan University en_US
dc.department-temp [Aydin, K.; Say, A. T.; Ustaahmetoglu, E.] Kocaeli Univ, Fac Econ & Adm Sci, Izmit, Turkey; [Yamamoto, G. T.] Univ Okan, Fac Econ & Adm Sci, Istanbul, Turkey en_US
dc.description.abstract Personal and environmental factors determine the image of a company or a brand, which appears as an attitude of the perceiver. The attitudes of people against the products, countries and concepts are directly influential in their purchasing decisions. The objective of this research is to define whether there is a relation between the image of a country and that of the product. This study measures the attitudes of Turkish consumers against five countries and automobile brands from each of these countries. This study aims to identify whether there are any differences between the images of the countries and the respective automobile brands. en_US
dc.description.woscitationindex Emerging Sources Citation Index
dc.identifier.citationcount 2
dc.identifier.endpage 216 en_US
dc.identifier.issn 1452-4864
dc.identifier.issue 2 en_US
dc.identifier.scopusquality Q3
dc.identifier.startpage 205 en_US
dc.identifier.uri https://hdl.handle.net/20.500.14517/6453
dc.identifier.volume 2 en_US
dc.identifier.wos WOS:000443446400006
dc.language.iso en
dc.publisher Univ Belgrade, Technical Faculty At Bor en_US
dc.relation.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.subject Country of origin en_US
dc.subject country image en_US
dc.subject brand image en_US
dc.subject attitudes en_US
dc.subject perception en_US
dc.subject Turkey en_US
dc.title ATTITUDES OF STUDENTS TOWARD COUNTRY-OF-ORIGIN AND AUTO BRAND IMAGES en_US
dc.type Article en_US
dc.wos.citedbyCount 2
dspace.entity.type Publication

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