M-Learning: New Concept, New Rules, New Implementations in Marketing in Cases on Challenges Facing E-Learning and National Development: Institutional Studies and Frameworks

Abstract

Mobile learning is a new way of learning in contemporary education, and it is one of the latest stages information society has reached. Cell phones/PDA's, which are launched as the most enhanced instruments of mobile systems, posses certain peculiar characteristics compared to existing computers in terms of accessing, sharing, and creating information, and they become a part of life in a much faster way. They represent unique distinctions such as being operable 24/7 everywhere within the coverage area, and having the ability to communicate and deliver messages to almost any corner of the world. The mobile instruments open new gates of the world beyond the person and develop new environments of information sharing for everybody around the world. Such a change automatically brings out certain different rules and applications, while necessitating to act beyond conventional marketing rules for the presentation of the emerging product/service (learning) to the consumer. This study considers concepts, rules, and applications of mobile learning and associated issues through conceptual mapping. The applications realized as well as the social issues which have arisen within the frame of these applications and which are influential in general as the social tendencies are contemplated. Under the light of all foregoing developments, the use of instruments such as mobile channel, Internet, word of mouth, word of mob, and blog in m-learning marketing is discussed. One should expect the promotion activities which have been heavily realized in the beginning stage for the users to adopt m-learning to shift towards marketing aspect in time. This study could be defined as the process through which an education typically moves, as well as the moves of marketing of these programs. User friendly applications of mobilogren (http://www.mobilogren.net/) from Turkey will be given as a case study as a sample of a beginning stage of these developing software.