Üniversite tanıtımının öğrenci sayısı ve niteliğine etkisi
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2014
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Türkiye'de son on yılda pek çok yeni yükseköğretim kurumu kurulmuştur. Yeni kurulan yükseköğretim kurumları kurumsallaşmaya çalışırken iki temel hedefi vardır. Birincisi yükseköğrenim görmek isteyen öğrencinin nitelikli olması, ikincisi ise kurumu yaşatacak yeter sayıda öğrencinin ilgili programı tercih etmesidir. Bu çalışmanın amacı üniversitelere kayıt yaptıran öğrencilerin tercihlerini etkileyen faktörlerin analiz edilmesi, üniversite tanıtım etkinliklerinin etki derecesinin incelenmesidir. Çalışmada hizmet kavramı, hizmetlerin pazarlanması, eğitim hizmetinin özellikleri, üniversite kavramı, Türkiye'deki üniversiteler genel olarak değerlendirilmiş, üniversite tanıtımlarının etkisi anket yöntemiyle tespit ve analiz edilmiştir. Araştırmada farklı tarihlerde kurulmuş dört üniversitenin hukuk veya işletme bölümlerinin birinci sınıflarında 2013-2014 öğretim yılında kayıtlı öğrenciler gruplara ayrılarak veri analizi yapılmıştır. Anahtar Kelimeler: üniversiteler, üniversite tanıtımları, üniversite tercihleri,
So many new unversities were established at last decate in Turkey. New established universities are struggling with two main problems when trying to institutionalaze. The first one is quality of students for education, the second one is right quentity of students to choose right program to save foundation. This study purpose that students which register universities to analyze factors efecting their preferences and degree of influence, Universitiy promotion activities are examined. Service concept, service marketing, service of education specifications, university notion, generally Universities were evaluated in Turkey, university promotion activities effect were detected and analyzed by survey method in this study. Four university where established in different dates law and business division first class students were divided two groups and their data were analyzed in this research on 2013-2014. Key words: universities, commercial of universitie, university preferences
So many new unversities were established at last decate in Turkey. New established universities are struggling with two main problems when trying to institutionalaze. The first one is quality of students for education, the second one is right quentity of students to choose right program to save foundation. This study purpose that students which register universities to analyze factors efecting their preferences and degree of influence, Universitiy promotion activities are examined. Service concept, service marketing, service of education specifications, university notion, generally Universities were evaluated in Turkey, university promotion activities effect were detected and analyzed by survey method in this study. Four university where established in different dates law and business division first class students were divided two groups and their data were analyzed in this research on 2013-2014. Key words: universities, commercial of universitie, university preferences
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İşletme, Tanıtım, Tanıtım faaliyetleri, Business Administration, Tercih, Promotion, Introduction activities, Tercih sıralaması, Preference, Üniversite sıralaması, Preference classification, University ranking, Üniversiteler, Universities