COMPETITIVE STRATEGY IN MARKETING

Abstract

Key factors in all business are not only to maximize profit in the short term but also It should be created with a successful strategy to provide market recovery. The main topic of this article is to clarify why the market organization gains this important goal. Companies should compete each other to win. They have to effort in order to be the best disciplined market. In other words, they have purposes in terms of having a word about customers and companies' lives and having a leadership role in market chosen and business areas to compete. Competitive pressures are forcing companies increasingly high cost efficiency to accelerate the product development process of continuously developing and monitoring the production process for the win. Companies can take advantage of the rapid progress in information technology and telecommunications fields to create a knowledge economy. Comparing economy to industrial revolution, economy fields have more comprehensive information process and it is benefiting from this advantages. Structures of the organization, replacement of the avoiding the significant reduction in the size of headquarters and in order to recover from the centralization the authority within the hierarchical system are the progress made in this information process. No longer, the companies must promote for needed the information for the decision-making processes to accelerate and to carry out up to lower levels within the company. Because, this motivates to the employees for their reactionary through "aggressive dynamic faster to the act" is authorized to have courage of a personality by taking the risk. At the same time, this causes to the flattening their organizational structures by destroying middle managers their organizational structures.