THE EFFECTS OF CHARACTERISTICS OF GENERATION Z ON 21ST CENTURY BUSINESS STRATEGIES

Abstract

The Z generation,composed of individuals born in 1990’s who are fastlearners intertwined with technology, draws ourattention to their aptitude to adjust to the newknowledge and pace of time. They grow in theconsumer society and their inner worldsconsiderably differ from the members of othergenerations. Many members of this generation willgraduate and start working in a few years. They haveexpectations and ways of learning that are differentfrom the other generations and they will transformthe companies and change the dynamics of theworking life because they have a very goodcommand of digital processes. The goal andobjective of this scholastic research is to resolve thecharacteristics of Z generation who are born after1995 – 2000s and put forward management andbusiness strategies for the corporations, institutionsand firms when they are employing or working withmembers of this generation.