Does sex in print-ads affect perceived product specifications in conservative societies? : The case of Turkey

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dc.contributor.authorTuzla, Hayri
dc.date.accessioned2024-05-25T11:21:36Z
dc.date.available2024-05-25T11:21:36Z
dc.date.issued2012
dc.departmentOkan Universityen_US
dc.department-temp[Tuzla, Hayri] Okan Univ, TR-34959 Istanbul, Turkeyen_US
dc.description.abstractAs in most categories of products, female body is also used in automobile advertisements as a sexual appeal. Although there are many studies regarding to the effects of the use of female nudity in print-ads, there is no consensus whether it affects advertising effectiveness positively or not. The presence of a scantily clad female model may also affects the perceived and objective specifications of the product that is being advertised. This study aims to find out whether the presence of a partially nude female model in automobile print-ads in Turkey causes a difference in perceived product speed, value, appeal and quality. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Araslien_US
dc.identifier.citation1
dc.identifier.doi10.1016/j.sbspro.2012.09.194
dc.identifier.endpage1137en_US
dc.identifier.issn1877-0428
dc.identifier.startpage1133en_US
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2012.09.194
dc.identifier.urihttps://hdl.handle.net/20.500.14517/598
dc.identifier.volume62en_US
dc.identifier.wosWOS:000319841600189
dc.institutionauthorTuzla, Hayri
dc.language.isoen
dc.publisherElsevier Science Bven_US
dc.relation.ispartofWorld Conference on Business, Economics and Management (BEM) -- MAY 04-06, 2012 -- Antalya, TURKEYen_US
dc.relation.ispartofseriesProcedia Social and Behavioral Sciences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectperceived qualityen_US
dc.subjectperceived valueen_US
dc.subjectsex in advertisingen_US
dc.subjectadvertising effectivenessen_US
dc.titleDoes sex in print-ads affect perceived product specifications in conservative societies? : The case of Turkeyen_US
dc.typeConference Objecten_US
dspace.entity.typePublication

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