The place of civil aviation sector during crisis and marketing strategies applied and environmental effects of the sector (an experimental research from Turkey)
Abstract
Today, tourism is considered in a different approach, away from classic tourism understanding. The countries which have developed their national aviation and can create alternative tourism types have been ahead and had advantages in payment balances. However, the governments of some countries which guide the world tourism today have had to give financial support to save their aviation campanies under a heavy economical crisis after the 11th. september terror events and afterwards during the economic crisis. Under these circumtances, It is essential to evaluate civil aviation campanies in different aspects and being thought in a multi-sided way, to examine from the aspects of quality and quantity and the sectoral necessities as well, thinking critically civil aviation campanies In this study, it is intended to evaluate properly the existing aviation campanies in Turkey not only in their situations during crisis they face to face in different times but also their marketing strategies put forward comparatively and give necessary suggestions with the systemic approach. At the same time This paper evaluates the role of crisis indicators in sustainable tourism development and shows why this is closely connected to issues in sustainable tourism. © SGEM2010 All Rights Reserved by the International Multidisciplinary Scientific GeoConference SGEM Published by STEF92 Technology Ltd.
Description
Keywords
Civil airway operators, Crisis management, Economical risks, Environmental effects, Marketing communications, Tourism
Turkish CoHE Thesis Center URL
WoS Q
Scopus Q
Source
10th International Multidisciplinary Scientific Geoconference and EXPO - Modern Management of Mine Producing, Geology and Environmental Protection, SGEM 2010 -- 10th International Multidisciplinary Scientific Geoconference and EXPO, SGEM 2010 -- 20 June 2010 through 26 June 2010 -- Varna -- 101583
Volume
2
Issue
Start Page
1017
End Page
1024