Mobile Marketing
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Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
IGI Global
Abstract
This section overviews marketing and the impacts of technology on marketing, and presents the current situation where certain traditional rules of marketing are not valid anymore and certain new efforts are required. Also the mechanism of exploration is taken into consideration before going into the details of mobile marketing. Mobile marketing is discussed with its narrow and wide meanings. © 2010 by IGI Global. All rights reserved.
Description
Keywords
Turkish CoHE Thesis Center URL
WoS Q
N/A
Scopus Q
N/A
Source
Mobilized Marketing and the Consumer: Technological Developments and Challenges
Volume
Issue
Start Page
50
End Page
67