Mobile Marketing Practices
| dc.contributor.author | Yamamoto, Gonca Telli | |
| dc.date.accessioned | 2024-05-25T11:21:43Z | |
| dc.date.available | 2024-05-25T11:21:43Z | |
| dc.date.issued | 2012 | |
| dc.department | Okan University | en_US |
| dc.department-temp | [Yamamoto, Gonca Telli] Okan Univ, Istanbul, Turkey | en_US |
| dc.description.abstract | [No Abstract Available] | en_US |
| dc.identifier.citationcount | 0 | |
| dc.identifier.doi | 10.4018/978-1-4666-1598-4.ch002 | |
| dc.identifier.endpage | 30 | en_US |
| dc.identifier.isbn | 9781466615991 | |
| dc.identifier.isbn | 9781466615984 | |
| dc.identifier.startpage | 16 | en_US |
| dc.identifier.uri | https://doi.org/10.4018/978-1-4666-1598-4.ch002 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14517/616 | |
| dc.identifier.wos | WOS:000419456400003 | |
| dc.institutionauthor | Yamamoto, Gonca Telli | |
| dc.language.iso | en | |
| dc.publisher | Igi Global | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.subject | [No Keyword Available] | en_US |
| dc.title | Mobile Marketing Practices | en_US |
| dc.type | Book Part | en_US |
| dc.wos.citedbyCount | 0 |