Does sex in print-ads affect perceived product specifications in conservative societies? : The case of Turkey
| dc.contributor.author | Tuzla, Hayri | |
| dc.date.accessioned | 2024-05-25T11:21:36Z | |
| dc.date.available | 2024-05-25T11:21:36Z | |
| dc.date.issued | 2012 | |
| dc.department | Okan University | en_US |
| dc.department-temp | [Tuzla, Hayri] Okan Univ, TR-34959 Istanbul, Turkey | en_US |
| dc.description.abstract | As in most categories of products, female body is also used in automobile advertisements as a sexual appeal. Although there are many studies regarding to the effects of the use of female nudity in print-ads, there is no consensus whether it affects advertising effectiveness positively or not. The presence of a scantily clad female model may also affects the perceived and objective specifications of the product that is being advertised. This study aims to find out whether the presence of a partially nude female model in automobile print-ads in Turkey causes a difference in perceived product speed, value, appeal and quality. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Arasli | en_US |
| dc.identifier.citationcount | 1 | |
| dc.identifier.doi | 10.1016/j.sbspro.2012.09.194 | |
| dc.identifier.endpage | 1137 | en_US |
| dc.identifier.issn | 1877-0428 | |
| dc.identifier.startpage | 1133 | en_US |
| dc.identifier.uri | https://doi.org/10.1016/j.sbspro.2012.09.194 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14517/598 | |
| dc.identifier.volume | 62 | en_US |
| dc.identifier.wos | WOS:000319841600189 | |
| dc.institutionauthor | Tuzla, Hayri | |
| dc.language.iso | en | |
| dc.publisher | Elsevier Science Bv | en_US |
| dc.relation.ispartof | World Conference on Business, Economics and Management (BEM) -- MAY 04-06, 2012 -- Antalya, TURKEY | en_US |
| dc.relation.ispartofseries | Procedia Social and Behavioral Sciences | |
| dc.relation.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | perceived quality | en_US |
| dc.subject | perceived value | en_US |
| dc.subject | sex in advertising | en_US |
| dc.subject | advertising effectiveness | en_US |
| dc.title | Does sex in print-ads affect perceived product specifications in conservative societies? : The case of Turkey | en_US |
| dc.type | Conference Object | en_US |
| dc.wos.citedbyCount | 1 |