University evaluation-selection: a Turkish case

Abstract

Purpose - The purpose of this study is to examine the university selection criteria of students for better university management with the use of marketing tools. Design/methodology/approach - This study consists of a survey on students attending a foundation university in Turkey. The questionnaire method has been chosen in order to determine the important criteria having an impact on the student views towards university selection. The students had been admitted to a foundation university in the 2005-2006 period when within the same universities various departments were included in the study. Findings - The results indicate student evaluation and selection criteria in this period of time. Practical implications - This paper examines the criteria that affects the selection of students and, in detail the students' point of view towards the university evaluation and selection in Turkey. This will help the university manager's decision making on the marketing tools they use. Originality/value - Selecting a university is a long-term commitment and a very important decision for the high school students and/or graduates. Academic, social, physical factors and facilities are some important criteria for university selection. This study concerns the importance of these criteria in detail.