Mobile Marketing Practices
| dc.contributor.author | Yamamoto, Gonca Telli | |
| dc.date.accessioned | 2024-05-25T11:21:43Z | |
| dc.date.available | 2024-05-25T11:21:43Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citationcount | 0 | |
| dc.identifier.doi | 10.4018/978-1-4666-1598-4.ch002 | |
| dc.identifier.isbn | 9781466615991 | |
| dc.identifier.isbn | 9781466615984 | |
| dc.identifier.scopus | 2-s2.0-105013930308 | |
| dc.identifier.uri | https://doi.org/10.4018/978-1-4666-1598-4.ch002 | |
| dc.language.iso | en | |
| dc.language.iso | en | en_US |
| dc.publisher | IGI Global | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Mobile-Marketing | en_US |
| dc.subject | Mobile Commerce | en_US |
| dc.title | Mobile Marketing Practices | en_US |
| dc.type | Book Part | en_US |
| dspace.entity.type | Publication | |
| gdc.author.institutional | Yamamoto, Gonca Telli | |
| gdc.author.scopusid | 24823685700 | |
| gdc.coar.access | metadata only access | |
| gdc.coar.type | text::book::book part | |
| gdc.description.department | Okan University | en_US |
| gdc.description.departmenttemp | [Yamamoto] Gonca Telli, Istanbul Okan University, Tuzla, Turkey | en_US |
| gdc.description.endpage | 30 | en_US |
| gdc.description.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| gdc.description.scopusquality | N/A | |
| gdc.description.startpage | 16 | en_US |
| gdc.description.volume | I | en_US |
| gdc.description.woscitationindex | Book Citation Index – Social Sciences & Humanities; Book Citation Index – Science | |
| gdc.description.wosquality | N/A | |
| gdc.identifier.wos | WOS:000419456400003 | |
| gdc.index.type | WoS | |
| gdc.index.type | Scopus | |
| gdc.wos.citedcount | 0 |