Mobile Marketing Practices
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Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
IGI Global
Abstract
Business types seen in e-commerce such as: e-shopping, e-store, e-tailing, e-auctioning, e-banking, e-trading, e-entertaining, e-learning, e-realtor, e-gambling, e-directory, e-news, e-zine, e-advertising, and e-logistics are now transforming into m-shopping, m-store, m-tailing, m-auctioning, m-banking, mtrading, m-entertaining, m-learning, m-realtor, m-gambling, m-directory, m-news, m-zine, m-advertising, and m-logistics. © 2010 by IGI Global. All rights reserved.
Description
Keywords
Turkish CoHE Thesis Center URL
WoS Q
N/A
Scopus Q
N/A
Source
Mobilized Marketing and the Consumer: Technological Developments and Challenges
Volume
Issue
Start Page
68
End Page
83