Mobile Marketing Practices
| dc.authorscopusid | 24823685700 | |
| dc.contributor.author | Yamamoto, G.T. | |
| dc.date.accessioned | 2025-08-15T19:23:59Z | |
| dc.date.available | 2025-08-15T19:23:59Z | |
| dc.date.issued | 2009 | |
| dc.department | Okan University | en_US |
| dc.department-temp | [Yamamoto G.T.] Okan University, Turkey | en_US |
| dc.description.abstract | Business types seen in e-commerce such as: e-shopping, e-store, e-tailing, e-auctioning, e-banking, e-trading, e-entertaining, e-learning, e-realtor, e-gambling, e-directory, e-news, e-zine, e-advertising, and e-logistics are now transforming into m-shopping, m-store, m-tailing, m-auctioning, m-banking, mtrading, m-entertaining, m-learning, m-realtor, m-gambling, m-directory, m-news, m-zine, m-advertising, and m-logistics. © 2010 by IGI Global. All rights reserved. | en_US |
| dc.identifier.doi | 10.4018/978-1-60566-916-8.ch004 | |
| dc.identifier.endpage | 83 | en_US |
| dc.identifier.isbn | 9781605669175 | |
| dc.identifier.isbn | 9781605669168 | |
| dc.identifier.scopus | 2-s2.0-105011902600 | |
| dc.identifier.scopusquality | N/A | |
| dc.identifier.startpage | 68 | en_US |
| dc.identifier.uri | https://doi.org/10.4018/978-1-60566-916-8.ch004 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14517/8233 | |
| dc.identifier.wosquality | N/A | |
| dc.institutionauthor | Yamamoto, G.T. | |
| dc.language.iso | en | en_US |
| dc.publisher | IGI Global | en_US |
| dc.relation.ispartof | Mobilized Marketing and the Consumer: Technological Developments and Challenges | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Mobile Marketing Practices | en_US |
| dc.type | Book Part | en_US |